Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from scentsstreet.pk (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically gather certain details about your device, such as your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you navigate the Site, we collect information about the web pages or products you view, the websites or search terms that directed you to the Site, and how you interact with the Site. This data is referred to as “Device Information.”

We collect Device Information using the following technologies:

Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit [http://www.allaboutcookies.org](http://www.allaboutcookies.org).
Log Files: Track actions on the Site, collecting details such as IP addresses, browser types, internet service providers, referring/exit pages, and date/time stamps.
Web Beacons, Tags, and Pixels: Electronic files that record browsing activity on the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect personal details including your name, billing address, shipping address, payment information (e.g., credit card details [add other accepted payment methods]), email address, and phone number. This is referred to as “Order Information.”

When we mention “Personal Information” in this policy, it includes both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information to:

Process and fulfill your orders (including payment processing, shipping arrangements, and sending invoices or order confirmations);
Communicate with you;
Screen orders for fraud or potential risks;
Provide you with promotional information or advertising about our products or services, based on your preferences.

Device Information is used to:

Detect potential risks or fraud (specifically using IP addresses);
Improve and optimize our Site, for example, by analyzing user behavior and evaluating the performance of marketing campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to support the purposes outlined above. For instance:

• We use WordPress to power our online store. You can read about WordPress privacy practices here: [https://wordpress.org/about/privacy/](https://wordpress.org/about/privacy).

• We use Google Analytics to understand how visitors use the Site. Learn more about Google’s privacy practices here: [https://www.google.com/intl/en/policies/privacy/](https://www.google.com/intl/en/policies/privacy/). You can opt out of Google Analytics here: [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout).

We may also disclose your Personal Information to comply with legal obligations, respond to lawful requests (e.g., subpoenas or search warrants), or protect our rights.

Behavioral Advertising

We use your Personal Information to deliver targeted advertisements or marketing content that may interest you. For an overview of how targeted advertising works, visit the Network Advertising Initiative’s educational page: [http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).

You can opt out of targeted advertising via the following links:

Facebook: [https://www.facebook.com/settings/?tab=ads](https://www.facebook.com/settings/?tab=ads)
Google: [https://www.google.com/settings/ads/anonymous](https://www.google.com/settings/ads/anonymous)
Bing: [https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)

You can also manage your preferences through the Digital Advertising Alliance’s opt-out portal: [http://optout.aboutads.info/](http://optout.aboutads.info/).

Do Not Track

Please note that our Site’s data collection and usage practices remain unchanged when we detect a “Do Not Track” signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you, request corrections or updates, or ask for its deletion. To exercise these rights, please contact us using the details below.

Additionally, if you are a European resident, we process your information to fulfill contracts with you (e.g., fulfilling orders) or to pursue legitimate business interests. Please note that your information may be transferred outside of Europe, including to Canada and the United States.